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Social should build a reason to pay attention.

We begin with what the business needs to communicate and who needs to hear it. The content follows that direction.

Start with the business need.

  1. A

    Useful expertise stays inside the business.

    Turn knowledge into clear, relevant content people can use.

  2. B

    The message changes from post to post.

    Build a consistent voice around the offer and audience.

  3. C

    Posting is regular, but response is weak.

    Review relevance, format and distribution before adding more output.

From message to presence.

  1. A

    Direction

    Understand the business, audience, message and role social should play.

  2. B

    Create

    Plan and produce content with a clear purpose and a recognisable point of view.

  3. C

    Manage and improve

    Publish consistently, listen to the response and adjust the work.

Tell us what the business needs.

We'll start with the situation, then decide whether this is the right intervention.

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